As a long time resident of Rancho Park,  62 years,  I'm getting fed up with the mattress stores and massage parlors that line Pico Boulevard.   Now I hear that the Lazy Boy and Ken Crane site is being turned into a 99¢ store.   Rancho Park and Cheviot Hills is the home to many upscale, sophisticated families and professionals and we deserve better!    Rancho Park / Cheviot Hills homeowners would support an upscale specialty supermarket,  fine restaurants,  a book store and boutiques!   No…