The first-ever Pick Pico, the Westside Neighborhood Council-sponsored initiative to support Rancho Park retailers, is this weekend. Pico Blvd. businesses from Beverly Glen to the 405 are offering discounts and perks to patrons from June 1 - 3. You can take advantage of offers from ABS Club teeth whitening to Zen Bakery muffins and just about everything in between.
"We have great shops on Pico that local residents may take for granted and people who don't live here may not know about," said WNC Boardmember Lisa Moracco, who is the chairperson for Pick Pico. "We hope this is the first of many Pick Pico weekends that help people appreciate what this neighborhood has to offer."
"We are encouraging people to go to the places they love and also try somewhere they've never been before," said Morocco.
Great idea. What are your favorite Pico picks? Where will you be going for the first time?